Extension of brand culture
"Window design not only conveys the fashion message of the product, many of the window itself is fashionable , Showing the charm of this city. "
The main factors that attract customers to the store are the brand, the window, the promotion information, the shopping guide introduction, the friend recommendation, etc. , So the window design is not just a few beautiful clothes.
Today''s window displays are both advertisements and landscapes. Display designers try their best to show the best side of the products through layout and display. And even if people pass by, they can see the trend of the next season and tips on how to dress and match, and even understand the culture and style of a brand.
Some domestic clothing brands hire high-paying window design masters from abroad to get some distinctive effects. In fact, the window design is not necessarily based on commercial purposes, and there are more options, such as the transfer of abstract meanings such as social care, seasonal perception, and cultural atmosphere. It can be seen that window design plays a pivotal role in product sales and the spread of corporate culture in the most direct way.
Display skills: How to dress up the brand''s window "showcase"
万变Do not leave their ancestors
There is a big gap between the display of different brands in the display of windows, the first is the change in the design of the window, as the clothing changes seasons The display windows have also begun to change. Some of them have changed a lot, while others simply change the clothes on the models to the next season. Simply changing the model''s clothes in the display window may make the message conveyed to consumers ambiguous, but sometimes the change of the display window is too large, which will also make consumers feel that the brand''s style is not uniform. Then there is a contradiction between change and invariance.
Usually, you need to have a thematic window every season. You can make a continual monthly plan according to the theme of the quarter. Replace it once. When the season changes, the props and themes in the window must also be adjusted accordingly, which requires the company to have a detailed annual window display plan.
In addition, "the transmission of brand culture, the transmission of brand spirit" is the most fundamental thing to adhere to when designing window display. Some international big names no matter how the theme changes, how the seasons change, posters, models in the window, as well as display elements such as lighting and props always look the same.
They use this consistent style to convey brand culture and brand spirit, and the message to consumers is always clear and definite. Consumers also You will know and remember this brand, which also achieves the purpose of window display.