Show window is the best space to reflect the style and connotation of the clothing store. The clothing window design reflects the ingenuity of the clothing business and the endless artistic inspiration of the display designer. With the progress of society, in addition to the appeal of merchandise, the display design of many European and American clothing stores in modern times has increased the indirect form to express a broader and deeper humane care or artistic style. Due to the continuous strengthening of corporate social responsibility today, the art of clothing store window design may not necessarily be based on commercial purposes. For the transfer of abstract meanings such as social care, seasonal perception, cultural atmosphere, sense of speed, security, trustworthiness, etc., companies have More selectivity.
Do a good window design and open a "window of sales" in a clothing store.
Therefore, the design of modern clothing window is close to the function of the art museum. Whether it is in the daytime visual effects or when the night drooping shops are closed, the window on the street with the night as the background can also show another stage magic, from dawn at dawn to quiet at night, the morning star receding, time The change of light and light reflects the endless charm of the window.
Different styles of window designs reflect the unique taste of each store. As customers move, each lighted and colorful window seems to flow. The slides attract different customers to stop and browse in front of them.
According to random interviews by reporters, the design of the display window plays a more important role than the shop guide. With its more direct display effect, it tells consumers the matching principle of this outfit and the effect after wearing. Among the several consumers interviewed by reporters after shopping, nearly 65% of the customers mentioned that the most important factors that attracted them to enter the store are: clothing brand, shop window, promotion information, shopping guide introduction, friends Recommended etc.
Modern window art is very diverse. There are two-dimensional giant flat posters, there are also optoelectronic arts expressed by the scientific output of optoelectronics, and even real people are used. The model performs a scene performance in the set window scene, which will change the space for displaying the goods from static to dynamic to attract and gather more attention. As far as space planning is concerned, from the perspective of space planning, from the glass window that formed a wall with the interior space in the early stage, to the display of customers'' products that can be seen from the street without obstruction, such a “one-piece” space aesthetics is more in line with modern people. Requirements for service transparency. At the same time, the shopping guide''s uniform dressing and thoughtful service, accompanied by soothing music, were displayed in front of pedestrians through the window at a glance, showing the style of the clothing brand. Compared with the sheltered shop window, it is more humane and attracts more customers.
It can be seen that clothing window design plays a pivotal role in the sales of clothing brands and the spread of corporate culture with its largest space and most intuitive effect. The invariable display method is no longer suitable for the development of society. Only creative and novel designs with unique styles can attract hurried footsteps. How to attract the attention of customers in just a few seconds, and at the same time be able to persuade consumers to enter the store with silent words, this is not possible with a loud clothing brand, high quality.