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6 key points for window display

2019-12-02

First, we must pay attention to the artistry and matching effect of the display window.

Before the window display, you must think of the entire window scene, plan the corresponding storyline, and the products displayed on the display should be consistent with the style of the brand. , Reflects a certain sense of beauty and reality. The placement of models and props is one of the factors that affect the aesthetics of the window. Pay attention to the distance, nearness, high and low levels, and scattered beauty. The display of model clothes should be in harmony with the background POP display, and the color of the props should also be echoed.

Second, we should show seasonal products that mainly reflect the advantages of the brand.

The focus of the window display should be on the features, main products or promotional products. What is the product I want to promote or promote? What can I show? What is the product that reflects the brand image? At the same time, it is necessary to do a good job of displaying and researching the products of other brands, reasonably displaying the advantages of the brand on the window, and highlighting the personality, advantages and connotation of the brand''s products.

Third. Pay attention to the lighting application and lighting intensity of the display window.

The application of window lighting is a detail issue. Cross light should be used. The light intensity and range of cross light are the best, which can effectively display the color of the product. And style. The lighting intensity of the window light should be about twice the intensity of the light lighting in the hall, which can make the entire shop door and window display stand out. The lighting intensity of the store and display window directly affects the consumer''s behavior of entering the store.
6 key points of window display

Fourth, we must master the time and frequency of changing window display clothing.
Too long a change of clothing can easily cause customers'' visual fatigue, too fast replacement can easily cause customers to be dazzled. According to the different conditions and products of the store, the replacement frequency is the slowest for half a month and the fastest one week. . However, for seasonal new products, it is necessary to make display and display according to specific conditions to ensure the timeliness and freshness of new product display in the window, which is more conducive to attracting consumers to enter the store.

Fifth, we must make reasonable use and reformation of display windows.

Due to the influence of store orientation and light, it is often easy to cause reflections in the window glass and affect the display effect of the window display. In this case, you can install it above the window. Spray-painted POP poster curtains can be lowered or pulled up according to the external light conditions. Some equipment for hanging things can be installed above the window, so that the window space can be more reasonably used to display different scenes and product information.

Sixth. Pay attention to holiday and promotion window displays.

The sales of stores will increase significantly during the festival. Displaying activities and promotion information through the window clearly and intuitively can effectively inform consumers of discount promotions. Increase consumer awareness and store occupancy of the brand.

In short, creativity plays a pivotal role in window display. Creative windows will impress consumers with this brand and make the brand''s image invisible. Implanted in the minds of consumers, bringing unexpected advertising effects.

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