The decoration design of a clothing store focuses on window design, and the focus of window design lies in how to make creative display windows. Display designers often put the most energy into how to make a distinctive window design when doing display. This is understandable, but what troubles display designers is often how to get inspiration for window design.
How to design a shop window? Directly from the fashion trend theme
The major trend research laboratories release, generally divided into several topics. For example, the American 37-degree love design theme, which releases the spring and summer and autumn and winter fashion trends of the next season twice a year, is usually divided into 4-8 themes, each theme has its distinctive characteristics, including style, color, fabric and style And other elements. We just need to choose the theme that suits the brand style and refine some of them into design points.
The product design elements from the clothing store brand
The design element of the brand''s product is that the fashion designer instead of the display designer has completed the step of analyzing and refining the theme of fashion trends. The fashion designer will research the next season''s fashion trends, find out the design elements that are suitable for the brand, and then carry out a series design based on these design elements to develop several major series of products with clear themes and uniform styles. At this time, the display designer only needs to derive these design elements of the product and express it in the window display, so that he can make a design that conforms to the fashion trend and is loyal to the brand''s own style. These design elements may be the pattern or texture of a piece of fabric, or the structural characteristics of a style.
From the marketing plan of the brand in the season
The marketing plan of the brand in the season, you can Divided by time period, which includes new product launch plans for clothing stores, and some key holiday marketing strategies. During these key periods, such as the launch of spring clothing, May 1st Labor Day, autumn clothing, National Day and Spring Festival, the brand will necessarily need to carry out targeted key display design. At this time, the display designer must clearly remind each passing customer of the arrival of new products and the coming of the holiday through the seasonal window display design. The source of inspiration for the design plan can be found from the representative characteristics of these time periods. It is necessary to clearly reflect the characteristics of this time period, but also to be novel and unconventional.
Notes You can change the style of the store according to the seasonal changes Appropriate layout
Learn to layout your shop with novel items